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Jason Trusty

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Magic Shelf the New Product Mass Produced from Home in Record Time? Jason Trusty Says It's the Future

Bringing jobs home was never quite so literal. How one man hopes to change the public perception of small business by acting like a big one.

Chicago, IL, April 06, 2014 --( It's no surprise that people don't know about the "Magic Shelf." A couple of months ago it was nothing more than a "napkin sketch." So how is it that Magic Shelf could be on the market in record time and with no outside assistance?

Chicago-based artist and inventor Jason Trusty is responsible for such noted works as the peculiar "Puppet Bike" as well as the award-winning "Jet Rack" (the world's fastest ladder racking system). Mr. Trusty has a knack for designing items we didn't know we needed until they existed.

The Magic Shelf is a nifty little shelf that attaches to things in ways previously unthinkable. The Magic Shelf works as a handy accessory to smart phone users, contractors, and photographers alike. It has a wide range of potential uses, but the real question is how one goes from a prototype to a finished product in a matter of weeks.

Mr. Trusty says he designed the Magic Shelf with a computer and printed the prototypes using a 3-D printer available at the local library. "I used the printed models to test the concept and produce a silicone mold that I can use for casting reproductions out of durable urethane plastic."

Embedded in the core of each Magic Shelf is a powerful neodymium magnet that makes it capable of some amazing feats. Fortunately, there is a You Tube video that shows off a few tricks of the Magic Shelf. After watching the video it's quite clear why the name "Magic Shelf" was chosen.

Trusty says the size of Magic Shelf was kept to a minimum to ensure portability. His ability to create reproductions without going offshore was necessary to expedite production. Trusty has brought more than one product to market and knows what an uphill battle it can be. Taking a cue from his artistic endeavors, he relied on few old tricks and some new skills to drastically reduce the complexities of introducing this new product. "For the first time ever, I have complete control of the design, manufacture and distribution. If a change needs to be made I just talk to myself."

Whether or not Magic Shelf will be the next big thing remains to be seen. However, the idea of bringing jobs home in the literal sense might be just the inspiration people need to get their next big idea on the shelf... like magic.
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