Waterford, NY, April 10, 2014 --(PR.com
)-- Many Albany-area consumers enjoy the convenience of online shopping over making a phone call or visiting a store location. This trend has affected how people research local businesses, as well, which is one reason local dumpster rental company Capital Dumpster is taking steps to boost its Web presence. With help from local online marketing firm Prospect Genius, Capital Dumpster is working to make its Web site more visible to prospective customers in the region who are searching the Web for companies offering dumpster service.
Online shopping is one of the most popular Internet activities. In fact, a 2012 study from the Pew Research Center found that some 70% of adult Internet users rely on the Web to make purchasing decisions. Because of that percentage, even businesses that don’t engage in direct e-commerce can benefit from having an informative and easy-to-locate Web site. In Capital Dumpster’s case, creating a new Web site will help area home- and business owners who prefer online shopping to quickly and easily find the information they’re looking for when it comes to dumpster rental for cleanouts, debris removal, and more.
Part of Prospect Genius’s Web marketing plan for Capital Dumpster is to ensure that the new site performs well on relevant search engine results pages. Using a process known as search engine optimization, or SEO, Prospect Genius will incorporate location- and industry-specific keywords into Capital Dumpster’s site. Going forward, Albany-area queries to Google, Yahoo!, and Bing that use keywords such as “dumpster service,” “trash removal,” and “property cleaning” will be more likely to point searchers to Capital Dumpster’s site.
“Studies have shown that Web sites that display in the top two or three search engine results get the most traffic,” explains Matt Gallo, an SEO specialist with Prospect Genius. “We hope to help Capital Dumpster appeal to the online shopping demographic by making the business more prominent on search engine results pages.”
Capital Dumpster is an insured source for dumpsters rental and related services in Albany and the surrounding area. The business strives to offer low prices and fast turnarounds on every job.