New City, NY, April 10, 2014 --(PR.com
)-- Smartphone users in New City will no longer have to switch to a desktop computer in order to find a licensed, bonded, and insured paving contractor online. Through a new partnership with the Internet marketing specialists at Prospect Genius, locally owned asphalt paving company JC Rockland Paving is launching a mobile Web site to advertise its services. The mobile site will be part of a larger Internet marketing campaign run by Prospect Genius, the goal of which is to help JC Rockland Paving reach more prospective customers in the New City area.
JC Rockland Paving’s new mobile site will include all of the same information as the desktop version. However, it will be designed to avoid the various formatting and other issues that can arise from viewing a desktop site on a mobile device. New City–area home- and business owners will be able to learn about JC Rockland Paving’s qualifications and service offerings without encountering miniscule text, images that fail to load, and other common problems. As of 2013, 65% of U.S. mobile subscribers owned a smartphone, making it vital for a small business to cater to smartphone users when planning out marketing strategies.
“In our tech-driven world, a prominent and informative Web site can be key in reaching prospective customers who are specifically searching the Web for the services a business offers,” says Matt Gallo, a Web marketing specialist with Prospect Genius. “With so many people relying on their smartphones to browse the Web, it just makes sense to include a mobile-friendly site in an overall advertising plan.”
In addition to creating JC Rockland Paving’s new Web site and affiliated mobile site, Prospect Genius will call on a cross-section of other proven marketing techniques to help the business stand out online. These include search engine optimization (SEO), directory placement, professional content development, and other lead-generation strategies. The ultimate aim is to ensure that people in the area who are searching the Web for parking lot paving, asphalt driveway resurfacing, and other asphalt paving services are able to find and explore JC Rockland Paving’s Web site with ease.
JC Rockland Paving has been providing expert paving contractor services in New City since 2007. The business offers free estimates for driveway and parking lot paving, as well as for all of its other services.
JC Rockland Paving
Phone: (845) 319-7330
Address: 362 Washington St, Tappan, NY 10983
Web site: http://pavingcontractor-newcity.ny-biz.co/