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Innovation Direct, Inc.

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Innovation Direct™ to Spearhead Licensing Campaign for Pedroarena Styling Utility Invention

South Miami, FL, April 17, 2014 --( An innovative new product that addresses a common problem for beauty salon professionals, the Pedroarena Styling Utility, has been developed by Christopher Pedroarena of Newport Beach, California. The invention's unique design effectively provides its users with unencumbered access to a number of essential styling products.

The Pedroarena Styling Utility eliminates the hassle of dealing with the cords that typically are found in accessories such as blow dryers and hot combs. Additionally, the Pedroarena Styling Utility will prevent hair stylists from accidentally striking clients in the face with electrical cords. The product’s proprietary features significantly reduce the chances of an accident stemming from a salon employee or customer tripping over exposed cords. Furthermore, the Pedroarena Styling Utility will be easy to operate and will offer all of the functionality of conventional versions of the same products.

The Pedroarena Styling Utility is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Pedroarena Styling Utility now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the beauty products industry are currently being targeted as candidates to eventually commercialize the Pedroarena Styling Utility on a worldwide basis.

In October 2013, Mr. Pedroarena contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Pedroarena Styling Utility to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Pedroarena Styling Utility and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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