Albany, NY, April 22, 2014 --(PR.com
)-- In today’s digital climate, more and more small businesses are choosing to advertise their services on the Internet. Scrap metal dealers are no exception. Albany-based Metro Metal Recycling, which provides scrap metal collection and related services throughout the Capital District, is the latest business to join the online marketing trend. With help from the Internet advertising specialists at Prospect Genius, Metro Metal Recycling is launching a Web site that will help Albany residents quickly and easily locate information about its services online.
Using Internet marketing strategies is a great way for a business to become more competitive in its industry and its local area. The 2013 AT&T Small Business Technology Poll found that 67% of small businesses use their Web sites as marketing tools, and Metro Metal Recycling is about to join that majority. The benefits are twofold: Metro Metal Recycling will gain a competitive edge over metal recycling companies in the area that don’t advertise online, while also becoming better able to compete with scrap metal businesses that are already online.
Prospect Genius will call on a wide selection of online advertising practices in order to ensure that Albany-area customers looking for scrap metal dealers encounter Metro Metal Recycling on the Web. These tactics include a process called search engine optimization (SEO), which helps Web sites display more prominently on relevant search engine results pages. Going forward, when people in and around Albany query Google, Bing, or Yahoo! using keywords such as “metal recycling,” “junk cars removal,” and “recycle appliances,” they should see Metro Metal Recycling displayed among the top results. Studies have shown that sites in the top several search engine results get the most traffic.
“We aren’t just helping Metro Metal Recycling put up a Web site,” states Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “We’re also giving the business access to specialized tools and resources that can help it reach out to prospective customers who are searching the Web for scrap metal collection. Our goal is always to help small businesses better connect with the people in their area who need the services they offer.”
Metro Metal Recycling collects and purchases scrap metal, including junk cars and old appliances. The business has been serving Albany and the surrounding region since 2000 and is fully insured with NYS certified weighmasters on staff.