New York, NY, April 24, 2014 --(PR.com
)-- Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Ready to Eat Market in India 2014’. Increase in the level of income and consumption is expected to accelerate the growth potential of ready to eat market in the future.
Netscribes’ latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for ready to eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The ready to eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water.
The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved.
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