New York, NY, April 26, 2014 --(PR.com
)-- Verto Analytics, a pioneer in digital media measurement services, today announces it has raised $5.4M to disrupt the market research industry with its next generation media measurement services in digital. Verto Analytics currently serves the market with a range of research solutions that measure trends, behaviors and dynamics in the digital market place.
Verto Analytics announces the appointment of Hannu Verkasalo as the CEO. Dr. Verkasalo, the former head of mobile and online at Arbitron Inc. (now Nielsen) and a successful entrepreneur with a proven track record in analytics and market research, says: "Having built and worked with different types of media measurement services for the past 14 years, at Verto Analytics I see a disruptive solution for measuring the incredibly dispersed digital market of today. More specifically, Verto combines the latest developments in media measurement science with cloud-computing capabilities, which, when combined, provide tremendous value to clients. The evolution of the digital media research industry is in its infancy, but we at Verto are confident that now is the ideal time to introduce our offering, and the new round of funding helps us achieve our mission."
Investors in the round include both existing and new investors, and was led by new investor Conor Venture Partners. Chris Barchak, London-based partner at Conor Venture Partners, says: “We are delighted to back Hannu and his team at Verto Analytics. The traditional world of media research and audience ratings may have been sufficient for broadcast media and the first generation of desktop web usage monitoring. Today’s data customers are being held back by the lack of timely and accurate digital audience measurement data for both strategic and tactical decision making in numerous use cases like investment analysis, targeting of digital marketing, or gaining competitive intelligence. What Verto has proven they can deliver, and what Hannu will scale globally, will be disruptive for the evolution of the digital media industry as we know it.”
The new financing will be used to extend the current research products to a syndicated direction, and to expand operations in key geographies. Verto Analytics is headquartered in New York City, with offices in Switzerland and Finland.
“The market place needs a credible player that can integrate the traditional media measurement methodologies with new measurement methods and technologies, and offer customers a single-source solution for digital media research – whether they are an Internet platform, a mobile gaming company or an online publisher,” Barchak continues. Mr. Barchak also joins Verto’s board of directors as part of this funding round.