Shining Spotlight on Telematics and Navigation in China

New SBD report, Opening up the Telematics and Navigation Markets for Success in China, provides insight into key players, trends and strategies.

Cosgrove, United Kingdom, October 12, 2007 --( A new industry report from SBD, the specialist research and consulting company, identifies a bright future for navigation and traffic information in China but it urges the automotive industry to see through the characteristic hype surrounding telematics to focus on the real end user needs and market drivers.

The report, launched at this week’s ITS World Congress in Beijing, answers the following key questions and more:
• Which services and products will be successful?
• What strategies are non-Chinese companies developing?
• Who are the key stakeholders in the emerging Chinese telematics industry?
• How fast will the navigation and telematics markets grow in China?

In its new report, Opening up the Telematics and Navigation Markets for Success in China, SBD brings its trusted experience and insight to present a fact-based approach to understanding end user needs, analysing China’s technical infrastructure and forecasting the market potential.

“Our latest study breaks down the language barriers that have traditionally limited the ability of foreign companies to gain a deep understanding of the market and technical trends in China,” says David McClure, SBD’s Director of ITS & Telematics. “I believe that we have uncovered the real needs that are driving the Chinese telematics and navigation markets and I am confident that the report will make a significant difference to our customers’ product planning and investment decisions.”

“Vehicle manufacturers, equipment suppliers and service providers are making their first tentative steps into China,” continues McClure. “Our aim is to support them with detailed information and a pragmatic outlook that builds on our long experience of telematics and navigation around the world. The end goal is to help our customers take advantage of the opportunities whilst avoiding the obstacles that they will face on the way.”

A sample of the report and details of how to order a copy can be found at the SBD web site at Further information can be obtained from Juanita Appleby on +44 (0) 1908 305107.

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Juanita Appleby
+44 (0) 1908 305107