Cedar Knolls, NJ, May 07, 2014 --(PR.com
)-- Homeowners in the greater Morris County area will soon have an easier time finding a residential electrician to install and repair surge protectors, pool wiring, recessed lights, and other electrical systems. Cedar Knolls–based Jenlor Electric Inc., which also does light commercial work, is teaming up with the online marketing specialists at Prospect Genius to launch a new Web site and affiliated marketing campaign. The move makes Jenlor Electric one of a growing number of small businesses that are advertising their services online in addition to using traditional methods such as newspaper ads, flyers, and word of mouth.
Creating an informative, active, and easy-to-locate Web site can be key to attracting new customers in today’s digital climate. According to the 2013 AT&T Small Business Technology Poll, approximately 67% of small businesses in the U.S. already use a Web site to market to prospective customers. By doing the same, Jenlor Electric will become more competitive in its industry and its local area. Consumers who prefer to browse the Web for local businesses offering products or services they’re interested in purchasing will be more likely to encounter Jenlor Electric's Web site thanks to Prospect Genius’s marketing efforts.
One of Prospect Genius’s primary tactics is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Jenlor Electric’s Web site, Prospect Genius can help the company display more prominently on search engine results pages related to residential electrician services in and around Morris County. Studies have shown that sites in the top two or three search engine results get the most traffic following the search, and Prospect Genius endeavors to push its clients as close as possible to those coveted top slots.
“Launching a new Web site and online marketing campaign will help Jenlor Electric Inc. gain a leg up over other electrician companies in Morris County,” says Prospect Genius marketing and SEO specialist Matt Gallo. “We want to give Jenlor Electric the chance to connect more directly with people using the Internet to search for a qualified local electrician.”
Jenlor Electric Inc. is licensed, bonded, and insured to perform electrical service upgrades, surge protection, ceiling fan installation, and other electrical services in Morris County. The company’s electricians have 30 years of experience in the industry.