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SIIA’s Maximize to Gather Top BI, Cloud, & SaaS Execs to Examine Internet of Things, Marketing Innovations & Emerging Opportunities – May 20-22 in San Francisco

HP Cloud Evangelist Dawson & Leaders from SAP, Dropbox and Others will Examine Key Opportunities for Revenue Generation and Rapid Growth

Washington, DC, May 08, 2014 --( Top software and technology executives will converge in San Francisco May 20-22 for SIIA’s Maximize 2014 – a conference that will explore emerging opportunities and innovations for driving revenue generation and rapid growth in the as-a service marketplace. SIIA’s Maximize – the premier ISV conference – is presented by the Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries.

SIIA’s Maximize 2014, formerly known as “All About the Cloud,” will move beyond the myths and realities of cloud models, and focus on the disruptive technological advancements created by SaaS and cloud computing. Topics will include the Internet of Things, hybrid cloud solutions, business intelligence and other innovations that are transforming the functionality and scope of the market. Throughout the conference, over 50 industry expert executives will discuss and debate:

· How data is being leveraged for revenue growth;
· Unforeseen opportunities presented by Internet of Things;
· The challenges of managing rapid growth;
· Scaling through expansion into new markets and verticals;
· Smart and scalable tactics to increase customer acquisition rates;
· How partnerships are transforming BI, SaaS and cloud businesses; and more.

For more information or to register for the conference, members of the media should contact Farrah Kim at Online media registration is also available a

SIIA Maximize will feature an opening keynote by Margaret Dawson, cloud evangelist and vice president of product marketing for HP, who will discuss hybrid clouds and the challenges and benefits they present for ISVs. Guy Nirpaz, CEO of Totango, a leader in customer engagement and user insights for cloud apps and online subscription services, will also deliver a keynote examining six software industry “secrets” to customer success.

Other top industry executives to speak include:

· Sam Boonin, VP, Products, Zendesk
· Adam Nelson, Head of Partnerships, Dropbox
· Kevin O'Brien, Senior Director, ISV & SaaS Strategy for Worldwide Alliances and Channels, Oracle Corporation
· MR Rangaswami, Co-founder, Sand Hill Group
· Omid Razavi, Global VP, Cloud Customer Success & Growth, SAP
· Tien Tzuo, CEO, Zuora

who: Software & Information Industry Association (SIIA)
what: SIIA’s Maximize 2014 - Beyond the Cloud #Maximize2014
when: May 20-22, 2014
where: The Palace Hotel, San Francisco, CA

For a complete schedule of events, visit:

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit
Contact Information
Allison Bostrom

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