Clarity Advantage Solves the "So What?" Sales Challenge in Just-Released Video

Bank sales consulting and training firm Clarity Advantage addresses a major challenge bank sales people face when speaking to prospective clients and explains how to overcome it in a new sales tips video.

Concord, MA, May 12, 2014 --( It’s a common challenge bank sales people face. They talk about what they do and a prospective client thinks, ‘So what? What difference does that make to anybody? How are you any different than the next bank?’ Nick Miller, president of the bank sales consulting and training firm Clarity Advantage, says there is a way to overcome this challenge—by focusing first on results.

“When bank sales people focus first on the results they have helped their clients achieve, they position themselves to lead a more powerful, differentiating conversation,” explains Miller. In Clarity Advantage’s latest sales tips video entitled Sales Prospecting Tip: Lead with Results (, Miller shares stories about the ‘so what?’ challenge and gives bankers examples of results they can share in conversations with prospects and clients that will attract attention and add value.

Videos are one resource Clarity Advantage offers to help bankers develop more profitable relationships, faster. The company also offers seven prepared bank sales training ( workshops designed for branch managers, business bankers, and others who sell to small and medium-sized businesses. And in its online Knowledge Center (, Clarity Advantage offers a variety of complimentary resources for download including articles, webinars on-demand, sales tools, and additional video sales tips.

About Clarity Advantage: Bank sales consulting and training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company also assists banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.
Clarity Advantage Corporation
Karen Tunks