Melbourne, Australia, October 13, 2007 --(PR.com
)-- Lawyer Centric is a new online directory service aimed at helping Australian law firms improve their marketing efforts. The directory is a specialist service, providing tailored solutions to the legal industry.Lawyer Centric
offers law firms a range of innovative services not available in generic business directories such as the Yellow Pages. This range of services includes:
An advertisement in a specialist legal directory.
The ability to create a customised web page for their firm. This page can contain up to 2000 words. Firms have complete flexibility & control over what content to publish on their page. Recommended content includes legal practice areas, a firm history, case study summaries & client testimonials.
The ability to receive direct client enquiries via Lawyer Centric.
Access to promote their firm’s research, case studies & articles by publishing their work to a legal article database.
Access to post vacancies on a legal jobs board.
The Lawyer Centric services aim to resolve four problems common to many law firms:
Time limitations – Lawyers work hard. Most don’t have the time to actively promote their firm. Lawyer Centric allows firm to create their advertisement & web page within half an hour. Beyond this, the time commitment is minimal.
Lack of expertise – Lawyers are trained in law, not marketing. Most aren’t versed on successful marketing techniques or tactics. In fact, many put the task on the back burner for this very reason. This isn’t a concern with Lawyer Centric. Once registered, firms can allow clients to come to them.
Lack of content – Traditional forms of advertising are light on content (unless the firm has deep pockets). Yet choosing a law firm is a strongly considered decision. Consumers need more information rather than less. With the customised web page and legal article database services, law firms can make Lawyer Centric their second source of detailed online information (behind their own web site).
Cost – Most forms of marketing aren’t cheap, which is a key deterrent for some firms. Lawyer Centric offers both free and paid membership packages to law firms, although ongoing free membership offers fewer services. The annual cost of paid membership is just $250, providing law firms with a cost effective medium to market their firm.
A two month free trial period is available to all Australian law firms, giving cautious law firms an opportunity to comprehensively trial the service before making a purchase decision. There is no obligation at the conclusion of this trial period; firms can continue to maintain a free membership beyond the two month trial period (with some benefits removed).
Australian law firms can register for a free trial now at Lawyer Centricwww.lawyercentric.com.au/freetrial