Living The Dream T-Shirts Fly in the Face of Super Mum
Melbourne, Australia, October 13, 2007 --(PR.com)-- Anti-Alpha Mums coming to terms with the fact that motherhood isn't as idyllic as Claire Huxtable or Carol Brady led them to believe are the target customers of "Living the Dream," a new line of t-shirts designed for modern mums with a sense of humor.
Living the Dream t-shirts sport illustrations of a harried but happy Mum in a variety of typical situations -- buried in laundry, dealing with the chaos of grocery shopping with multiple kids, accepting the futility of cleaning and cruising in her mini-van with all the offspring in tow.
Cindi Schmitzer, former accountant and current mother of four, founded LTDchix in 2006 with fellow mum Nina Frye. In Frye's previous life, she was an account executive at a Fortune 100 company before taking on motherhood and three kids. The two US-based women recognised a trend among mums railing against the judgment of mothers who fall short of perfect.
"No matter how hard I tried, I couldn't keep up with the Alpha Mums," said Schmitzer. "I had been an accountant, as Type A as you can get. But when I had four kids in eight years, it was a rare day that I didn't drop the ball at some point. We designed Living the Dream t-shirts to talk to the Beta Mums like me."
Frye adds, "The Mum on our shirts is overwhelmed like many of us can be, but she's happy and she keeps the family going. She really is 'Living the Dream' - just not exactly the dream she'd expected."
Confessed Beta Mums who are Living the Dream -- and those who love them -- can choose from different style tees in a wide range of colors.
About Tonic Gifts
Tonic Gifts registered as a business in 2004 with an aim to provide quality, affordable gifts to online shoppers both in Australia and overseas. In 2007 they expanded their business interests and created a Wholesale branch to introduce quality products from abroad to Australian based retailers. For more information visit www.wholesale.tonicgifts.com.au.
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For more information, please contact:
Matt Tupy
wholesale@tonicgifts.com.au
Living the Dream t-shirts sport illustrations of a harried but happy Mum in a variety of typical situations -- buried in laundry, dealing with the chaos of grocery shopping with multiple kids, accepting the futility of cleaning and cruising in her mini-van with all the offspring in tow.
Cindi Schmitzer, former accountant and current mother of four, founded LTDchix in 2006 with fellow mum Nina Frye. In Frye's previous life, she was an account executive at a Fortune 100 company before taking on motherhood and three kids. The two US-based women recognised a trend among mums railing against the judgment of mothers who fall short of perfect.
"No matter how hard I tried, I couldn't keep up with the Alpha Mums," said Schmitzer. "I had been an accountant, as Type A as you can get. But when I had four kids in eight years, it was a rare day that I didn't drop the ball at some point. We designed Living the Dream t-shirts to talk to the Beta Mums like me."
Frye adds, "The Mum on our shirts is overwhelmed like many of us can be, but she's happy and she keeps the family going. She really is 'Living the Dream' - just not exactly the dream she'd expected."
Confessed Beta Mums who are Living the Dream -- and those who love them -- can choose from different style tees in a wide range of colors.
About Tonic Gifts
Tonic Gifts registered as a business in 2004 with an aim to provide quality, affordable gifts to online shoppers both in Australia and overseas. In 2007 they expanded their business interests and created a Wholesale branch to introduce quality products from abroad to Australian based retailers. For more information visit www.wholesale.tonicgifts.com.au.
###
For more information, please contact:
Matt Tupy
wholesale@tonicgifts.com.au
Contact
Tonic Gifts
Michelle Sweeney
0423735042
www.tonicgifts.com.au
wholesale@tonicgifts.com.au
Michelle Sweeney
0423735042
www.tonicgifts.com.au
wholesale@tonicgifts.com.au
Contact
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