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SIIA’s 4th Annual CEO Report Shows Intensive Focus on the Customer and Big Data

"Vision from the Top" Features Insights from CEOs of Innovative Tech Companies, Including Dell Boomi, SafeNet & More

Washington, DC, May 23, 2014 --( The Software & Information Industry Association, the principal trade association for the software and digital content industries, today released “Vision from the Top” – its fourth annual executive report on the future of the software and services industry. The publication, unveiled today at the SIIA Maximize conference in San Francisco, features insights from 25 CEOs and top technology executives, who discuss challenges and opportunities facing the industry, as well as how they are leveraging these developments to build successful businesses.

The contributors to this year’s report provide expert insight, give practical guidance, tell instructive stories from their personal experience, and provide high level industry analysis. Contributing executives include: Dave Hansen, president and CEO of SafeNet; Chris McNabb, general manager of Dell Boomi; Guy Nirpaz, CEO and founder of Totango; and Eileen Boerger, CEO, CorSource Technology Group, Inc.. Each executive answered questions related to emerging business opportunities and technologies, public policy, customer engagement, the evolution of business models, and more.

In her foreword for the publication, Rhianna Collier, vice president of the SIIA Software Division, commented, “Our goal for this book is to provide insights from CEOs on how to build, grow, and scale a successful business. We also look at how the role of the CEO has become more customer-centric, the value of meaningful partnerships and opportunities created by the Internet of Things.”

From the insights contained in the report’s 25 entries, Collier identified three key takeaways:

· Customers are the most important people in any company. More and more CEOs today are interacting directly with their customers on a regular basis, becoming a valuable part of nurturing customer relationships.

· Data is everything. Running a successful business means accessing and analyzing the data and metrics that drive healthy business decisions. CEOs continue to look at historical numbers like sales and revenue. Now they are also using forward-looking metrics like pipeline and user satisfaction to measure growth.

· Build a winning team and culture. Simply recruiting is not enough. It is important to build an executive team that understands and believes in the company’s vision. And never underestimate the importance of creating an environment of trust. Trust can directly affect speed and cost and therefore bottom line profitability.

The following quotes provide a sense of the range of ideas and topics addressed in Vision from the Top:

Bill McNee, founder & CEO, Saugatuck Technology: “The continuous deployment to the Cloud of innovative, high quality, and responsive software is at the heart of the customer relationship. In fact, customers expect it. In today’s market, the consumer experience has thoroughly permeated the customer’s expectations for digital business offerings.”

Kurt Michel, president & CEO, Content Analyst Company: “…while traditional business intelligence vendors have been focusing on the structured side of Big Data, the unstructured side is likely to be the next frontier in information management. Unstructured Big Content is growing far faster than structured data, driving the need for increased manageability, reduced risk, and improved ability to gain rapid insights from unstructured Big Content.”

Liz Pearce, CEO, LiquidPlanner: “When I tell other executives that anyone on my staff can see what’s on my to-do list, they often react with a blank stare of incredulity…and they go on to list any number of concerns, from keeping sensitive information under wraps to the discomfort of having your daily agenda public for anyone to see. This notion of ‘Radical Transparency’ places a premium on openness over opaqueness, with the goal of inspiring a culture of trust and confidence.”

Dave Duggal, managing director, EnterpriseWeb, “After all, for all the buzz about the Internet of Things, we don’t really care about the things themselves. The Internet of Things — as well as the entire Internet of which it is part — is really an Internet of People. Any effort to remove human beings from the IoT discussion takes us in the wrong direction.”

To obtain a full copy of Vision from the Top, members of the media may contact Farrah Kim at

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit
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