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New Tum-E Yummies Drink Flavor Blends Summer Favorites

Strawberry-licious Lemonade available for a limited time only.

Charlotte, NC, May 24, 2014 --( Adding a splash of summer to the existing line of non-carbonated, delicious and fun fruit-flavored drinks is new Tum-E Yummies Strawberry-licious Lemonade flavor, launching in the Southeast US. For a limited time only, kids can quench his or her thirst with a combination of two summer favorites, strawberries and lemonade. Whether moms are seeking flavorful yet vitamin-packed drink options for road trips, camps, cookouts or even just an afternoon at the pool, Tum-E Yummies Strawberry-licious Lemonade is the perfect choice.

“We think that moms will be looking to stock up on thirst-quenching and refreshing options to help kids beat the summer heat and stay cool,” said Megan Cosgrove, brand director of Tum-E Yummies. “The best part is that kids love the fun and fruit-a-licious flavors, and moms love the low calories and essential vitamins.”

Like the rest of the Tum-E Yummies lineup, Strawberry-licious Lemonade will contain 100 percent of the daily value of vitamins B6, B12 and C. Each bottle will have only 50 calories, absolutely no sodium and significantly less sugar than some other popular kids’ drinks, such as apple juice.

Strawberry-licious Lemonade will be packaged in a 10.1oz. bottle with a spill-proof sport cap and available in most retail outlets including convenience stores, supermarkets, drug, mass and value stores in the Southeast U.S. for a suggested retail price ranging from $0.89-$1.09. Launching May 26, the new drink will only be available until the end of September.

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About BYB Brands, Inc
BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages. In business since 2006, BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. Our flagship brand is Tum-E Yummies Fruit Flavored Drinks. Developed in 2007, the brand is available nationally in all major channels of business and #1 in unit sales in the convenience retail channel across the total US (AC Nielsen). In addition, BYB Brands also owns Fuel in a Bottle Energy Shots, launched March 2012.
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Tum-E Yummies
Trisha McGuire

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