Houston, TX, May 29, 2014 --(PR.com
)-- For the thousands of Americans working to get into better shape for a trip to the beach this summer, take note: If the mind isn't committed to exercise and better nutrition, even the most sophisticated fitness and nutrition plan is doomed to fail, an author and fitness consultant says.
“The fitness community spends a lot of time discussing how exercise can build a strong body and heart, while not focusing enough on the significant role the mind plays in the process,” says Darryl Ewing, a certified fitness trainer and author of “Back in the Saddle to Fit: 10 Steps to Reclaiming Athletic Fitness for the Busy Professional.” “Mind-readiness is the internal drive we need to make a change and stick to it, and the belief we can do it. If we’re not able to silence thoughts of ‘I’m too old’ or `It’s too late,’ we’re likely to abandon exercise just like the estimated 50 percent of all Americans who do so after only six months of trying.”
About two in three Americans are obese or overweight. Many people recommit to New Year’s exercise and nutrition goals in the summer in advance of an estimated 277 million visits to U.S. beaches annually, according to the United States Lifesaving Association. Getting fit for a trip to the beach may be the ideal short-term motivation for better exercise and nutrition, but long-term adherence involves fighting defeatist thoughts every day that lead to giving up.
“We go to the gym and train specific muscle groups and do our cardio training, but we also have to train the mind in areas of willpower, determination, perseverance, confidence and consistency,” Ewing says. “There’s an adage that says wherever the mind goes the body will follow.”
"Back in the Saddle to Fit" focuses on key mental aspects of fitness training such as visualization, affirmations, rejecting exercise myths and goal setting to increase adherence to a fitness program.
“A Greek philosopher once said that ‘no man is free who is not the master of himself,’ and a lack of attention to the mental work that we have to do to achieve our goals will cause us to come up short every time,” Ewing says.
About Back in the Saddle to Fit: Back in the Saddle to Fit is a Houston-based fitness coaching initiative designed to inspire permanent exercise and nutritional lifestyle changes among Baby Boomer and Generation-X professionals who have allowed the complexities of life to get them off their fitness game. Back in the Saddle to Fit was founded by a marketing communication professional and half marathoner certified in personal fitness training by the American Council on Exercise.
The book “Back in the Saddle to Fit: 10 Steps to Reclaiming Athletic Fitness for the Busy Professional” (ISBN-13: 978-1478704218; 114 pages) discusses the physiological realities of the 40-something body and the role exercise and better nutrition play in slowing the effects of aging. The book also focuses on “mind readiness” to help increase the likelihood of long-term adherence to exercise and includes inspiration from past and present professional athletes – like Texas Rangers executive and former catcher Jim Sundberg and Olympian Sanya Richards-Ross – and professionals who integrate fitness into their daily routine, like attorney and marathon enthusiast Larry Macon and Lakewood Church Pastor Joel Osteen.
About the Author: Darryl Ewing is a marketing communications professional with more than 20 years of media and corporate public relations experience. He has been certified in personal training by the American Council on Exercise since 2001. A former reporter with The Associated Press in Dallas and a full-time communications professional with three Fortune 500 companies, Ewing understands the challenges of integrating fitness into a busy schedule. An avid runner since college, Ewing has completed several half marathons, several shorter distance runs and the Tough Mudder obstacle challenge. He has a bachelor’s and master’s degree in newspaper journalism from the University of Texas and the Ohio State University, respectively. For more information, visit: www.bitstofit.com.