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ABM Kicks Off Regional Training Series for B2B Media Companies

Inaugural Event in Chicago will Feature Tracks Dedicated to Editorial Best Practices and Workflow, Digital Sales Training and Creating Data Products

Washington, DC, May 30, 2014 --( The Association of Business Information & Media Companies (ABM) – a division of the Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries – today announced the first in a series of regional training events for B2B media professionals. The series of events is open to B2B media professionals of all experience levels, and is intended to provide intensive insight and education on essential media industry topics.

The first training event will be held on July 10 at the Chicago Executive Conference Center in Chicago, IL and will feature the following three concurrent tracks:

· Digital Sales Training for B2B Media (9:15 am – 6:00 pm)
ABM is teaming with renowned digital media sales trainers The Laredo Group to offer a full-day immersion into digital advertising sales. The track will provide participants with comprehensive knowledge in all aspects of interactive media delivery, measurement and creative.
- Member registration fee: $499
- Non-member registration fee: $670

· Creating Data Products from Scratch (1:15 pm – 6:00 pm)
Presented by Russell Perkins, founder and managing director at Info Commerce Group, this session will show publishers five key steps to building a data product, and demonstrate how to take control of the market and the audience data you collect through existing media channels to develop high margin data products that offer new, recurring revenue streams.
- Member registration fee: $199
- Non-member registration fee: $350

· Editorial Best Practices & Workflow (1:15 pm – 6:00 pm)
This session will help improve editors’ business understanding of digital platforms and the overall publishing model. Topics include integrated editorial platforms, effective content curation, and best practices in social media, video and more.
- Member registration fee: $199
- Non-member registration fee: $350

For a complete schedule of events, visit: B2B professionals interested in attending can click here to register online. The training event concludes with a networking reception from 6:00 pm – 7:30 pm.

The event is sponsored by Hallmark Data Systems and Publishers Press. For sponsorship opportunities, please contact Heather Cejovic at 212-784-6363 or email her at

who: American Business Media (ABM)
what: ABM Regional Training Series: Edit, Digital Sales and Data Products
when: July 10, 2014
where: Chicago Executive Conference Center
8655 West Higgins Road
Chicago, Illinois 60631

About ABM:
ABM is a division of SIIA, the leading association representing the software and digital content industries. ABM has a rich 107-year history of serving the B2B media industry. Focused on the entire B-to-B business model – including data, events, information, marketing services and media – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. The 200-plus members of the ABM division reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues. For more information, visit

About SIIA:
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit
Contact Information
Allison Bostrom

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