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Lake Oswego and Portland Writers’ “The Star Factor” Offers New Approach to Organizational Change

Portland, OR, May 31, 2014 --( Oregonians William Seidman and Rick Grbavac help organizations optimize performance by using affirmative leadership. In their new book, “The Star Factor: Discover What Your Top Performers Do Differently—and Inspire a New Level of Greatness in All,” they share their knowledge using real-world examples.

Affirmative Leadership is a proven methodology developed by the authors that creates leadership programs based on each company’s own unique strengths and needs. By combining the latest breakthroughs in neuroscience and psychology with advances in technology, the authors have helped hundreds of companies exceed their performance expectations.

In “The Star Factor,” the authors teach readers how to do what hundreds of companies already using the methodology have achieved: Identify their top performers, motivate others to adopt their knowledge and behaviors, and effectively transform the corporate-wide culture.

As John Gibbs wrote on his blog, Leading Business Books, “Anyone who has experienced the lack of success typically achieved by lecture-type educational sessions within a business is likely to be interested in the learning techniques advocated in this book.”

About the Authors

Dr. William Seidman, CEO and President of Cerebyte, is a recognized expert on management decision-making in high-performing organizations. He is particularly known for understanding the processes required to identify and use expert wisdom in order to inspire organizational performance improvements.

Seidman has more than 20 years of experience working with high-tech, fast-growth companies including Hewlett-Packard, Jack in the Box, Intel, Local Insight Media, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others.

As part of his doctoral dissertation at Stanford University, he developed a groundbreaking technique for analyzing management decision-making. Seidman’s technique is the core of strategy-to-action methodology and has been recognized by KMWorld, The Innovation Center, IDC and others.

Rick Grbavac joined Cerebyte as Vice President in 2002. Since that time, he has worked with a wide variety of clients including Fortune 100 companies in the retailing, financial, high-tech, construction, manufacturing and health sectors. Grbavac has more than 25 years of experience in sales, marketing and organizational development, and he was involved in managing sales groups and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon.
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