Helps to Bring Back Reading Rainbow with LeVar Burton

A Houston-based marketing company makes a monetary contribution in an effort to bring back one of America's most popular television programs for children.

Houston, TX, June 01, 2014 --( Reading Rainbow is back, and representatives with, a full-service content marketing, resume writing, business consulting, web and graphic design company, say they’re proud to have played a role in bringing it back for children everywhere.

LeVar Burton launched a Kickstarter fund-raiser Wednesday to bring his PBS children’s series online, stating he needed to raise $1 million to reach his goal. The show aired from 1983 to 2006, and was launched as an app in 2012.

Burton’s new project was to bring “Reading Rainbow’s” extensive digital library of books and videos to classrooms across the country for free. The Kickstarter campaign has raised over $2 million, more than double its goal.

“Reading Rainbow is coming back, on computers and in the classroom, and we’re so excited to be able to contribute financially to help bring it back,” said Nick Cole, president and ceo of “I loved watching Reading Rainbow as a child, so when the opportunity presented itself, it was a no-brainer to make a contribution to bring back a program that promotes reading as a fun activity.”

Money raised so far is enough cash to bring the educational program back as a cross platform app, complete with a digital library, interactive resources, and virtual field trips—and to offer it for free to cash-strapped schools.

Burton expressed his gratitude to financial backers, such as, saying, “We can genuinely change the world, one children’s book at a time. “Reading Rainbow is back for every child, everywhere.”

As of January this year, Reading Rainbow was the No. 1 educational and kids’ app for the iPad.

With the new Kickstarter campaign, Burton wants to extend the app’s reach, making it platform-agnostic and putting it in the hands of kids without access to tablets or computers at home.

Cole noted that’s financial support to bring Reading Rainbow back is only the beginning as it relates to his company’s vision for child literacy.

“The love of reading and writing has become activities that many young children avoid in favor of watching television,” Cole said. “However, the lack of consistency of reading and writing hurt children later in life, because both skills are both required on standardized tests. Children, teenagers, and even adults should have a desire to want to open up a book, get lost, visit places without actually being there, and have the freedom to dream big. A good book can make that happen.”

As a solution, in addition to Reading Rainbow,, according to Cole, is in the process of creating eLearning applications to help children of all ages and grade levels become better writers.

“This will compliment the encouragement and excitement children receive while watching Reading Rainbow,” Cole said. “LeVar Burton and the Reading Rainbow family have our full support. I can’t wait to see it accessible in classrooms for children everywhere.’s soon-to-be released writing course for kids has the same goal as Reading Rainbow.”
Nick Cole