Innovation Direct™ at Forefront of Licensing Initiative for Python Invention

South Miami, FL, June 03, 2014 --( An innovative new product designed to provide its users with enhanced levels of fitness, the Python, has been developed by David Burney of Tallahassee, Florida. The invention's unique design enables it to provide superior overall conditioning for athletic and general, everyday activities.

The Python will be comfortable to handle and work with and made available in a variety of poundage increments. It will stimulate muscles at a level not achievable with conventional weights. Additionally, the Python will make athletes stronger and faster through its proprietary features. Furthermore, it will be competitively priced, adding to its appeal.

The inventor of the Python has developed a working prototype that has been utilized with success. The Python is also in Patent Pending status within the United States Patent and Trademark Office.

The inventor of the Python now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the fitness products industry are currently being targeted as candidates to eventually commercialize the Python on a worldwide basis.

In November 2013, Mr. Burney contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Python to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Python and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285