Innovation Direct™ to Spearhead Marketing Initiative for Bath Buddy Invention

South Miami, FL, June 04, 2014 --( An innovative new product designed to provide children with a functional yet fun bath time accessory, the Bath Buddy, has been developed by Valeria Hopson of Hazelwood, Missouri. The invention's unique design provides little ones with a variety of entertainment options upon each use.

The Bath Buddy makes bath time entertaining and soothing for infants and toddlers. The product saves parents and caregivers the hassle and frustration of dealing with a fussy child at bathing time. Additionally, the Bath Buddy is thoroughly safe and comfortable for small children to utilize. Furthermore, it is compact, lightweight, and easy to store when not in use. Moreover, the Bath Buddy will be competitively priced, adding to its appeal.

The inventor of the Bath Buddy now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the children’s products industry are currently being targeted as candidates to eventually commercialize the Bath Buddy on a worldwide basis.

In September 2013, Mrs. Hopson contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Bath Buddy to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Bath Buddy and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285