Mrs. Renfro's Salsas Head Down Under

Australia becomes the sixth international market for the Fort Worth, Texas salsa maker.

Fort Worth, TX, June 06, 2014 --( Good Day Mate. Australian salsa fans can now enjoy the wide variety of flavors of award-winning Mrs. Renfro’s salsas and sauces.

Through a distribution agreement with Watersteps Ptdy Ltd., a family owned and run organic and specialty foods company that supplies all of Australia, consumers in Melbourne and Sydney can now find 10 Mrs. Renfro’s products in Melbourne and Sydney - Black Bean, Chipotle Corn, Green, Habanero, Ghost Pepper Salsa, Peach, Tequila, and Pineapple salsas, and Ghost Pepper Nacho Cheese Sauce and original Nacho Cheese. Select products can also be found in Adelaide and Brisbane.

Some of the key stores selling Mrs. Renfro’s salsas are Leo’s Fine Food and Wine in Melbourne, Norton St Grocer and Blackwattle Deli in Sydney, Everything Vegan in Adelaide and The Green Edge in Brisbane.

“Leo’s Fine Food and Wine (three stores) is a full size supermarket and a local favorite group of stores for those customers looking for gourmet and specialty foods,” says Adam Glanger of Watersteps. “Norton St Grocer is known for discovering and creating food trends in Sydney as well as Blackwattle Deli at the Sydney Fish Markets, a famous tourist attraction. Mrs. Renfro’s salsas have also received attention from the Vegan community, and are now sold at The Green Edge in Brisbane and Everything Vegan in Adelaide.”

“The products are absolutely fabulous,” Granger adds. “They are well packaged, have nicely balanced flavors and have an easily understood presentation.”

“This is a great expansion for us,” says Renfro Foods President Doug Renfro, and gives credit to company Vice President Becky Renfro Borbolla who connected with Watersteps at last year’s Anuga’s international food fair in Germany. “Watersteps has done a wonderful job introducing us to Australia, and we are excited about the future.”

Australia is the sixth international market for the 74-year-old family business, having products already in place in Canada, the Caribbean, England, Scotland, and Spain.

All Mrs. Renfro’s salsas are gluten-free, fat-free and made only with natural ingredients, providing consumers with the freshest ingredients and spices. Additionally, Mrs. Renfro’s Pineapple and Ghost Pepper Salsas were recognized as two of the 13 top rated salsas in the May issue of Woman's Day magazine.

In addition to its international distribution Renfro Foods’ variety of salsas, sauces and relishes, including more than 30 Mrs. Renfro's products, are readily found in leading supermarkets, gourmet foods stores and gift shops in all 50 states.
InterStar PR
Jane Cohen