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The trends collective is following a growth in new approaches to consumption.

New York, NY, June 07, 2014 --(, the leading consumer trends collective, is following the continued growth of alcoholic offerings in previously non-alcoholic beverages.

“The makers of alcoholic beverages are always looking for ways to open up their businesses to more consumers,” says a spokesperson. “Recently, we’ve seen a growing number of creative options that really stretch the limits of the alcohol business.”

While hard cider has long been an option, more companies are crafting it, as drinkers look for new and unique gluten-free options. Other choices are growing more and more unique. For example, alcoholic iced tea is starting to hit the market, as well as hard versions of the half-lemonade, half-iced tea. Alcoholic sports drinks are starting to hit the market, after a Canadian company released a beer-based beverage packed with post workout nutrition.

Wine is moving in a different direction, with flavors being infused into wine to create new experiences. Flavors include cola, strawberry, and other fruits. Wines in low-calorie options are also hitting the market.

And for the hard liquor enthusiast, spirits are starting to be consumed in vapor form. Instead of drinking the strong stuff, consumers can breathe in the fumes of a vodka or whiskey and have the same effects.

“Business is all about growth,” says a spokesperson. “For businesses to continue growing, especially in a saturated market, creative ideas need to be developed and produced. The alcoholic beverage industry is the latest to develop new ideas and growing trends in other areas to expand their businesses.”

About is a leading collective of trends spotters from around the world. More than 10,000 members contribute their observations and experiences to form a conclusive model of what is trending around the world. Learn more at

Contact: Jeff Parrotte,, 917-512-3881
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Jeff Parrotte
917 512 3881

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