Farmingdale, NY, June 07, 2014 --(PR.com
)-- In today’s digital climate, many consumers prefer to shop online, rather than going to a brick-and-mortar store. That trend has extended to consumer research as well, with people preferring to search the Web for products or services they need rather than doing research through other avenues. To take advantage of this trend, Farmingdale-based sprinkler system repair and installation company Joe Pipitone Irrigation is working with the online marketing specialists at Prospect Genius to launch a new Web site and affiliated Internet marketing campaign. The company hopes to more effectively reach those home- and business owners in the Westbury area who are searching the Web for information regarding residential and commercial irrigation systems.
Over the past decade, the number of American adult Internet users has jumped significantly, from 63% in 2003 to 85% in 2013, according to a survey by the Pew Research Center. Many of those Internet-using adults rely on the Web for consumer research purposes. That’s why launching a Web site can be so helpful in broadening Joe Pipitone Irrigation’s customer base in Farmingdale and throughout the greater Westbury area. People who prefer to browse the Web when seeking sprinkler system installation and related services might not learn about the business through another medium.
Prospect Genius is employing a variety of tried-and-true Web marketing tactics on Joe Pipitone Irrigation’s behalf. These include search engine optimization (SEO), directory placement, professional content creation, and other techniques. Prospect Genius will work to ensure that when people in and around Westbury look online for help with residential or commercial irrigation systems, they’ll be more likely to encounter Joe Pipitone Irrigation’s Web site.
“An active and informative Web site can be a very effective marketing tool,” explains Matt Gallo, a senior Internet advertising analyst with Prospect Genius. “The easier it is for people to find Joe Pipitone Irrigation online, the more likely they are to consider the company when they’re in need of sprinkler system repair and installation services.”
Joe Pipitone Irrigation provides sprinkler system installation, repair, and maintenance to home- and business owners throughout the greater Westbury area. The company is fully licensed and insured, and has been in business since 1994.