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Beneva Solutions Partners with Teleflora to Change the Way Florists Manage Marketing Dollars

Sarasota, FL, June 11, 2014 --( Teleflora and Beneva Solutions are partnering up to bring florists a new tool for determining which marketing tactics generate the most orders.

Beneva Solution's Floral Prodigy was developed by the company's founder, Arthur Conforti, who first developed the system to track his own flower shop's marketing efforts. The tool, which can integrate with Teleflora's RTI point-of-sale system, provides florists with statistics including the number of phone calls, average order value and repeat customers from each marketing campaign.

In addition to an easy-to-use reporting portal, the system sends a daily email report to keep marketing results at owners' fingertips.

"Floral Prodigy was built by a florist for florists," said Jeff Bennett, president of Teleflora. "Finally, our members can easily track all their local marketing efforts - from direct mail to local newspapers and online campaigns. This product takes the guesswork out of marketing."

For more information about Floral Prodigy, visit or contact
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Beneva Solutions
Arthur Conforti

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