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Greater Than Sickle Cell Campaign

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The Sickle Cell Disease Association of America Joins the Santonio Holmes III and Long Foundation to Launch the “Greater Than Sickle Cell” Campaign

Baltimore, MD, June 15, 2014 --( The Sickle Cell Disease Association of America is kicking off a new campaign to build participation in World Sickle Cell Awareness Day which takes place on June 19, 2014. Created by the United Nations in 2006 to raise global awareness for sickle cell disease as a public health problem, this day is pivotal in calling attention to this disease that affects more than 100,000 people in the United States.

The Association is deploying a new social media campaign that will leverage people’s natural behaviors online – pulling inspiration from popular internet memes – to inspire them to share educational and empowering messages about sickle cell disease with their social networks. The public can expect to learn more information about sickle cell, to engage with the organization and others, and to have the tools to share this information to raise awareness among their networks. Look for social media buzz about sickle cell with varied content that will appeal to a broad audience.

Sickle-cell disease is a hereditary blood disorder that affects red blood cells which can lead to life-threatening complications and a life expectancy of 20-30 years less than those that are not affected. The most common inherited blood disorder in the United States, the disease is most common among people of ancestry from Africa, South or Central America, Caribbean Islands, India, Saudi Arabia and Mediterranean countries. While there are treatments for the disease that affects millions of people throughout the world, there is no known cure.

The campaign is made possible by the efforts of Site Studios in partnership with Santonio Holmes III and Long Foundation and the NFL Foundation. Together, they performed in-depth research into how people post about sickle cell disease on social media. With this information, strategies to join existing conversations about the disease were developed. A campaign brand and content were also created for use during the Sickle Cell Awareness Week and will be used during the upcoming campaign.

To participate in World Sickle Cell Awareness Day, visit us on Facebook or Twitter or at

About the Sickle Cell Disease Association of America
The Sickle Cell Disease Association of American, Inc. was founded in 1971 with a mission of advocating for and enhancing our membership's ability to improve the quality of health, life and services for individuals, families and communities affected by sickle cell disease and related conditions, while promoting the search for a cure for all people in the world with sickle cell disease.

Media Contact: Edda Collins Coleman, (703) 585-0707
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Greater Than Sickle Cell Campaign
Edda Collins Coleman

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