Passenger Launches New Product, the FUEL Community Engine, Featuring Industry-Leading Technology to Transform the Way Companies Listen to and Engage with Customers

Passenger “walks the talk” with its newly created community software, inspired by the voice of its customers and designed for simple DIY use, stronger member engagement and operational efficiency.

Los Angeles, CA, June 19, 2014 --( Passenger, a leader in private online communities for customer engagement, today announced the worldwide release of its new FUEL Community Engine (Fast User Engagement & Listening). Co-created over an 18-month period with input from community members, clients and employees, the platform is a flexible, multi-channel environment to nurture dialogue with key stakeholders, transforming the user experience and maximizing value for clients.

Rooted firmly in technology, Passenger delivers a cloud-based, SaaS solution that is quick and simple to deploy to build strong communities for insights, innovation and advocacy. This new platform changes the way companies use private online communities to connect with their customers, partners and employees and generate business insights by providing quantitative survey tools and qualitative feedback techniques.

"It’s no secret that today, capturing the voice of the customer is critical to agile innovation and customer loyalty,” said Thomas Finkle, Chief Executive Officer, Passenger. “If you're not listening to your customers, you're missing an opportunity for rapid insight development. Passenger listened to its customers and the result is our new best-in-class technology platform, which helps companies deliver an authentic customer experience while generating fast, actionable insights."

"Gathering real-time voice of the customer insights to serve customers better is a business imperative,” said Jeff Harvey, Director of Global Alliances and Partners, Qualtrics. “As such, Qualtrics is excited to integrate our enterprise survey technology into Passenger's new community platform. Qualtrics Research Suite, combined with Passenger's highly interactive, social community, will provide users with the fast data and actionable insights needed to fuel truly customer-centric business decisions."

Key features of Passenger’s new platform include:

· Flexible design, scalable size and segmentation capabilities; rapid set up enables short term projects, small advisory boards, enterprise voice of customer programs and communities of all sizes (no limit on the number of members in a community)
· Custom-branded mobile apps for Android and iOS platforms
· Best-in-class applications including fully integrated Qualtrics survey tools and Tableau-based analytics dashboards, responsive design, sentiment analysis, and brand intelligence tools
· Multi-language translation abilities to address globalization requirements for any business and any language
· Document sharing and streaming and a new live chat module
· Social media integration options, including social sharing

"In partnership with Passenger, we have changed the culture within Hertz,” said Marilyn Valenza, Director of Global Customer Insight, The Hertz Corporation. “Our Hertz Hub customer community has resulted in significant ROI. We’re thrilled to have contributed to Passenger’s new platform's features and functionality."

To find out more or schedule a demo, please contact Kelly Maltman at

About Passenger
Passenger, a leader in private online communities for customer engagement, is committed to helping the world’s leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks. Clients include Fortune 500 companies such as Hertz, Fox Broadcasting, and Hyatt.

Passenger combines industry-leading technology with expert community management and engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all of the data collected in the FUEL Community Engine is warehoused in a single database with robust analytic capabilities, which provides a holistic view of the community health, as well as actionable, member-driven insights. For more information, find us on Twitter at @thinkpassenger, on LinkedIn or visit
Garrett Public Relations
Michelle Garrett