Apartment Barcelona Launches Website in Chinese

Facing a growing demand for holiday rentals and apartments for sale, the company aims to improve its services to the world’s largest tourism source market.

Barcelona, Spain, June 21, 2014 --(PR.com)-- Apartment Barcelona, the city’s leading company for short and long-term rentals and apartments for sale, has launched the new version of its website in Mandarin Chinese (www.apartmentbarcelona.com/zh/). The company aims to offer the best service available to Barcelona’s growing number of visitors from China, a country which is currently the world’s largest tourism source market. Apartment Barcelona has also adapted its website to appeal to a higher real estate demand from Chinese property investors.

The new Chinese version joins the six languages in which the Apartment Barcelona site (www.apartmentbarcelona.com) is currently available: English, French, Spanish, German, Italian and Russian. The company will also offer customer service in Chinese for both holiday reservations and property sales.

A booming market
“During the last few months we have seen a significant increase in reservations made by Chinese tourists, and we would like to meet their demands and become a pioneer agency in Barcelona offering services in Mandarin Chinese,” explains David Aguilar, Managing Director of Apartment Barcelona. “In addition, there is now greater interest in the Barcelona real estate market of both individual apartments and buildings from Chinese investors, large and small.”

According to recent official data, more than 50,000 Chinese tourists visited Spain in the last trimester of 2014, which is 24.7% more than the same period last year. The average stay of visitors was seven nights and the amount spent per person totalled 2,080 Euro, almost double the typical average for a tourist in Spain.

“We want to be prepared for a tourist profile which will be seen more and more frequently in Barcelona, and we aim to do this through the new version of the website in Chinese,” states Sandra Roig, Marketing Manager of Apartment Barcelona. “Our city is the ideal destination for Chinese visitors as it offers a wide range of shopping and cultural tourism. All companies in the industry need to be ready to adapt to this new market.”

Providing the best service
True to its commitment to innovation and continual improvement, Apartment Barcelona has steadily increased the language options in which its website is available. Each version is manually translated by native speakers in order to guarantee the best quality of information and to facilitate client requests.

Following the launch of the website in Chinese, Apartment Barcelona is now working on a translation of the website in other languages.

About Apartment Barcelona
Apartment Barcelona is an online tourist apartment and real estate agency specialised in rentals for days, weeks, months and years, as well as apartment sales. The company offers a wide variety of holiday rentals in Barcelona in a range of central locations, from luxury apartments in Barcelona to studios, and from rentals near Las Ramblas to beach apartments in Barcelona. For more information on the company, discounts and special offers, visit www.apartmentbarcelona.com.

For more information:
Hollie Morton
Apartment Barcelona Marketing and Communication Department
Apartment Barcelona
Hollie Morton
(+34) 93.481.35.77