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McGrath/Power Public Relations Earns Praise for Agency Management

Silicon Valley-based PR Agency Passes International Peer Review for Client Service and Firm Operations

San Jose, CA, June 24, 2014 --( McGrath/Power Public Relations and Communications, Silicon Valley’s most established public relations and digital communications agency, has passed the Worldcom Public Relations Group’s peer review of its client service and overall firm management process. Conducted at the recent Worldcom’s 2014 meeting held in Prague, Czech Republic, the review marks the third time Worldcom’s Silicon Valley partner has exceeded the partnership’s measurement criteria for quality and professionalism.

In the four categories evaluated – strategic approach, client satisfaction, Worldcom partner performance and Worldcom marketing and participation – McGrath/Power scored a total of 92 out of a possible 100 points. All Worldcom partners are judged by a team of senior-level peers who evaluate performance metrics, client evaluations, quality control and management standards necessary to both serve clients at a high level and maintain membership in good standing.

“Worldcom is the only global public relations partnership to require its partners to undergo a peer review of each firm’s management practices to ensure the highest quality performance for clients worldwide,” said Stephanie Paul, Worldcom’s global chair and managing director of the Phillips Group, Brisbane, Australia. “Our partners, who are reviewed every three years, consistently improve in their performance, and our review process was just updated to reflect the industry’s standards for social media and measurement, and to involve client feedback.”

Worldcom is the largest partnership of independent public relations firms in the world, and McGrath/Power is the exclusive Silicon Valley representative for the partnership which includes more than 100 firms in 91 major cities on six continents.

“I’m particularly proud, not only for our agency, but for what high-level peer standards contribute to our industry as a whole,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “Many of the world’s top firms are working collectively to advance the practice of public relations globally, and Worldcom is in the forefront of the movement. It’s an honor to be part of it.”

About McGrath/Power Public Relations and Communications

McGrath/Power is Silicon Valley’s public relations agency of choice for innovative domestic and international companies in the business-to-business technology, consumer electronics and consumer products marketplaces. Founded in 1983, McGrath/Power develops and implements communications programs that enhance brand reputation, drive diverse audiences to action and enable clients to achieve business goals in highly competitive markets. The Agency has helped to launch numerous startups and build leaders, such as Cisco, Citrix, LiveOps, the Open Networking Foundation, TiVo, RSA and Vodafone. McGrath/Power is the Silicon Valley partner of the WORLDCOM Public Relations Group, affording the agency and its clients a global footprint for communications programs.

About the Worldcom Public Relations Group

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 139 offices employing 2,320 staff in 110 markets across six continents. In total, Worldcom partners reported combined revenue of US$263 million last year from 3,323 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.
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McGrath/Power Public Relations
Rory Schaff

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