MuLondon Skincare Products Endorsed as Cruelty-Free by Naturewatch

MuLondon Skincare Earns Naturewatch Cruelty-Free Endorsement and Listing in The Compassionate Shopping Guide.

London, United Kingdom, June 28, 2014 --( MuLondon skincare has been endorsed by the Naturewatch Foundation as a genuinely cruelty-free company, and has earned the honour of being listed in the Compassionate Shopping Guide, the bible used by thousands of people who consciously choose to support cruelty-free manufacturers of personal care and household cleaning products through their purchases.

Caroline Ruane, director at Naturewatch, said: “Naturewatch Foundation is delighted that MuLondon has successfully demonstrated that they meet our strict endorsement criteria. This means that not only are MuLondon's products cruelty-free, all of the ingredients they use are cruelty-free and their profits do not support a parent company that tests on animals. We are happy to endorse MuLondon's range of organic skincare products and will be happy to include them in our next edition of our Compassionate Shopping Guide.”

For over 20 years the Naturewatch Compassionate Shopping Guide has been the definitive guide to cruelty free shopping for cosmetics, toiletries and household cleaning products. The Naturewatch guide is unique because no other organisation takes into consideration parent companies, large multi-nationals that are able to put forward smaller and more ethical-branded names, but that still continue to use animal testing to develop their products. MuLondon’s award-winning moisturisers and cleansers in luscious varieties such as White Chocolate Truffle, Marigold, Frankincense & Myrrh and Rose, Rosehip & Rosemary will now be listed in the guide. All MuLondon products are made in London, England and are free from artificial preservatives, emulsifiers, fragrances and palm oil. Instead, pure natural and organic sustainable and cruelty-free ingredients like essential oils and herbal extracts are used to create luxurious and mild products.

“MuLondon is proud to have earned the honour of being endorsed by Naturewatch and passing their strict criteria of approval. The entire MuLondon range is genuinely cruelty-free and vegan. Customers who care about supporting ethical businesses can enjoy delectable skincare products from MuLondon, knowing that they are free from cruelty to animals. Our products are packed with love, compassion and healing natural ingredients.” - Boris Zatezic, founder and head cream-whipper at MuLondon.

More information about MuLondon is available at

MuLondon contact: Boris Zatezic, Founder and Head Cream-Whipper
Address: MuLondon, 64C Evelyn Street, London, SE8 5DD, United Kingdom

Naturewatch contact: Cristina Popa, Marketing Manager
Address: Naturewatch, 49 Rodney Road, Cheltenham, Gloucestershire, GL50 1HX, United Kingdom. Phone: +44 (0)1242 252971

About MuLondon:

MuLondon is an award-winning skincare range from London, UK, specialising in producing the finest natural products for skin, body and home from pure and certified organic ingredients. MuLondon products contain no artificial preservatives, emulsifiers or fragrances or any animal ingredients. Instead, pure natural essential oils and herbal extracts are used to divinely scent and gently preserve. All suppliers of ingredients to MuLondon are thoroughly vetted and share the company's green and ethical ideals: no animal testing, proactive environmental, recycling and fair-trade policies and support for community projects.

About Naturewatch Foundation:

Naturewatch Foundation is a non-profit, independent animal welfare campaigning organisation that aims to raise public awareness of particular issues, influence public opinion, and support humane education projects that will directly improve the lives of animals.

Naturewatch promotes the prevention of cruelty to animals and conducts and supports the publication of information concerning animals in furtherance of their welfare. The organisation works strictly within the democratic system, condemns all illegal activity and believes that an evolutionary approach is better than a revolutionary one.

For more information about Naturewatch Foundation and the work they do, visit their websites at and
MuLondon - Natural Organic Skincare
Boris Zatezic