Sterling Research Group Celebrates 20 Years
St. Petersburg, FL, October 21, 2007 --(PR.com)-- Sterling Research Group, Inc. is celebrating twenty years of market research. The company was founded in 1987 by Dr. William D. Haueisen and three other marketing professors from the University of South Florida. From its inception, Sterling’s mission has been to 'do it faster, more accurately, and more economically through the prudent use of evolving technologies.' Dr. Haueisen states that "in the beginning we were just a few business school professors with what we felt was a good idea. Today, we are a team of more than 50 professionals serving clients worldwide. We felt we could do market research better and our clients have validated that premise." With an impressive client list of over 60 companies, Sterling has gained expertise in many service industries including gaming, lodging, financial, healthcare, travel, not-for-profit, and retail among others.
The company is now under the leadership of Lisa H. Rohrer, the daughter of the founder. Lisa is excited about the future for Sterling and sees nothing but growth in its future. Dr. Haueisen sees Sterling’s future as continued success:
“With the right people, everything is possible. We started with just the principals but grew over time to include a group of the most focused and highly qualified professionals in the industry. Today, our focus has been refined to 'customer experience management' and we're the best there is in that regard. We have historically been quick to adopt new and emerging technologies to make the research process faster, more accurate and less costly. That is our pledge to our clients going forward--we'll do it better, we'll be more accurate, and we'll be a bargain in the process."
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and has helped numerous firms increase their market value, market share, and improve their financial performance through understanding and quantifying needs and preferences of their current and potential customers. The methodologies used by Sterling include online and paper surveys, computer assisted telephone interviews (CATI), integrated voice response (IVR), onsite distribution, in-depth interviews, and focus groups. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
Contact- Jamie Faulkner, Sterling Research Group, (727) 866-2400 or jfaulkner@sterlingresearchgroup.com
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The company is now under the leadership of Lisa H. Rohrer, the daughter of the founder. Lisa is excited about the future for Sterling and sees nothing but growth in its future. Dr. Haueisen sees Sterling’s future as continued success:
“With the right people, everything is possible. We started with just the principals but grew over time to include a group of the most focused and highly qualified professionals in the industry. Today, our focus has been refined to 'customer experience management' and we're the best there is in that regard. We have historically been quick to adopt new and emerging technologies to make the research process faster, more accurate and less costly. That is our pledge to our clients going forward--we'll do it better, we'll be more accurate, and we'll be a bargain in the process."
About Sterling
The Sterling Research Group (www.sterlingresearchgroup.com), founded in 1987, is a full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling has extensive experience in market research and customer experience management in a wide variety of industries and has helped numerous firms increase their market value, market share, and improve their financial performance through understanding and quantifying needs and preferences of their current and potential customers. The methodologies used by Sterling include online and paper surveys, computer assisted telephone interviews (CATI), integrated voice response (IVR), onsite distribution, in-depth interviews, and focus groups. Sterling deploys a highly-effective, proprietary reporting technology that enables its customers to achieve superior financial returns by better understanding their customers' experience.
Contact- Jamie Faulkner, Sterling Research Group, (727) 866-2400 or jfaulkner@sterlingresearchgroup.com
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Contact
Sterling Research Group, Inc.
Jamie Faulkner
(727) 866-2400
www.sterlingresearchgroup.com
Jamie Faulkner
(727) 866-2400
www.sterlingresearchgroup.com
Contact
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