Killeen, TX, July 19, 2014 --(PR.com
)-- In the greater Killeen area, it should soon be significantly easier for homeowners and businesses to locate a quality paving contractor online. H&M Paving and Sealcoating, which offers an array of concrete and asphalt sealcoating and paving services, is partnering with Prospect Genius's online marketing specialists to launch a new Web site and associated Internet marketing campaign. The move is intended to boost H&M Paving and Sealcoating’s visibility and accessibility to area residents who are searching the Web for concrete and asphalt contractors.
According to a 2013 study carried out by the Pew Research Center, approximately 75% of adult Internet users rely on the Web for consumer research. That means that a small business like H&M Paving and Sealcoating can reap great benefits from a prominent, informative, and easy-to-locate Web site. With Prospect Genius’s help, H&M Paving and Sealcoating should be able to more effectively target its marketing efforts at those Killeen-area home- and business owners who are searching the Web for paving contractor services.
One of Prospect Genius’s proven marketing tactics is a process known as search engine optimization, or SEO. By incorporating commonly searched industry-specific keywords into H&M Paving and Sealcoating’s Web site, Prospect Genius can make it more likely that search engines such as Google and Bing will recognize the site as relevant to searches using those keywords. For instance, terms like “concrete driveway resurfacing” and “parking lot striping” should now be more likely to direct the searcher to H&M Paving and Sealcoating’s site.
“Having a search engine–optimized Web site can really help small businesses get the attention of prospective customers,” says Prospect Genius SEO strategist Matt Gallo. “In H&M Paving and Sealcoating’s case, we want to help the company spread the word about its services and better meet Killeen’s concrete and asphalt contractor needs.”
H&M Paving and Sealcoating is licensed and insured to provide a variety of residential and commercial paving services in and around Killeen. The business offers parking lot paving, driveway sealcoating, and more.
H&M Paving and Sealcoating
Phone: (254) 449-7382
Address: Killeen, TX 76542
Web site: http://paving-contractor-killeen.tx-biz.com