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Innovation Direct, Inc.

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Innovation Direct™ Tabbed as Official Representative for Hydro Weights Invention

South Miami, FL, July 21, 2014 --( An innovative new product designed to serve as a highly functional fitness accessory, the Hydro Weights, has been developed by Iesha McCowan of Lafayette, Colorado. The invention's unique design provides its users with a fun yet effective method of exercise.

The Hydro Weights promotes better health by allowing for a productive routine in a pleasant setting. The product will be made available for both ankles and wrists. The Hydro Weights will strengthen arms and legs significantly when exercising in water. Furthermore, it helps to burn a considerable amount of calories upon each use. Moreover, it will be competitively priced and made from durable materials, adding to its appeal and making it a wise investment.

The Hydro Weights is also currently in Patent Pending status within the United States Patent and Trademark Office.

Mrs. McCowan now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the fitness products industry are currently being targeted as candidates to eventually commercialize the Hydro Weights on a worldwide basis.

In September 2013, Mrs. McCowan contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Hydro Weights to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Hydro Weights and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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