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Tum-E Yummies

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Making Water for Kids Fun & Flavorful Without the Calories

Tum-E Yummies Introduces Vitamin-Packed, Zero-Calorie Kids Water Enhancer.

Charlotte, NC, July 23, 2014 --( All moms want kids to have a daily intake of water and Tum-E Yummies now solves this daily struggle. Its new kids water enhancers make water flavorful and fun while providing essential vitamins without the calories. The water enhancers boast no sugar, no caffeine or sodium, and are the only kids water enhancer to offer 100 percent of the recommended daily value of vitamin C, B6 and B12. Hitting stores in the Southeast U.S. in July, the kids water enhancers will be offered in popular Tum-E Yummies flavors, Fruitabulous Punch and Very Berry Blue.

In addition to being a flavorful and vitamin-packed drink, Tum-E Yummies water enhancer is portable and reusable. Tum-E Yummies kids water enhancers will fit in the palm of a hand, saving on space and waste. It will be easy for parents to carry one in a pocket, purse or tote bag, or tuck away in the pantry saving space for other food and beverage necessities.

“Moms have so many jobs, and among them is making sure their kids are eating and drinking right,” said Megan Cosgrove, brand director of Tum-E Yummies. “With our vitamin-packed kids water enhancers, we’re trying to give moms one less thing to worry about as they struggle to make drinking water something kids want to do.”

And, mom and kids both like flexibility. The Tum-E Yummies kids water enhancers let kids have fun customizing his or her drink to individual tastes; they can squeeze as much or as little as desired into a glass or bottle. It doesn’t have to be used as a single-use option either; mom can make an entire pitcher to share with the family, the team or the neighborhood, as one bottle makes 24 servings.

The Tum-E Yummies kids water enhancers will be packaged in a 1.62 fl. oz. bottle and available at most supermarkets and mass centers in the Southeast U.S. at a suggested retail price of $2.99.

For more information, visit Photography is available upon request. Please contact Trisha McGuire.

About BYB Brands, Inc.
BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages. In business since 2006, BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. Our flagship brand is Tum-E Yummies Fruit Flavored Drinks. Developed in 2007, the brand is available nationally in all major channels of business and #1 in unit sales in the convenience retail channel across the total US (AC Nielsen). In addition, BYB Brands also owns Fuel in a Bottle Energy Shots, launched March 2012.
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Tum-E Yummies
Trisha McGuire

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