Roslyn, NY, July 24, 2014 --(PR.com
)-- MoldXpertsNY, a locally owned and operated mold inspection business serving much of Long Island, is announcing the launch of its new Web site and associated marketing campaign. The move includes a partnership with the online marketing firm Prospect Genius and is intended to bring MoldXpertsNY to a wider online audience. By bringing more traffic to its Web site, MoldXpertsNY hopes to spread the word about the mold testing services it offers.
Internet use continues to rise, according to an ongoing study by the Pew Research Center. As of 2003, some 63% of American adults used the Web. By 2008, that number had risen to 73%, and as of 2013 it was 85%. Many Internet users turn to the Web for consumer research when they’re seeking local businesses offering products and services they require. That’s why a small business such as MoldXpertsNY can benefit from launching a Web site that is visible, accessible, and informative.
With Prospect Genius’s help, MoldXpertsNY hopes to become more prominent to Long Island home- and business owners who are searching the Web for mold testing companies. Using proven Internet advertising techniques including search engine optimization (SEO) and professional content creation, Prospect Genius will work to connect MoldXpertsNY more directly with the people in its region seeking the services it offers. Web marketing can be an effective way for small businesses to broaden their customer base.
“At Prospect Genius, we want to give our clients the visibility they need online to reach prospective customers who wouldn’t learn about the business through another medium,” explains Matt Gallo, a Prospect Genius Web advertising specialist. “In MoldXpertsNY’s case, we want to ensure that anyone on Long Island who needs professional mold inspection is able to find the company online and easily schedule an appointment.”
MoldXpertsNY is fully insured for mold testing in both residential and commercial settings. A locally owned and operated mold inspection service, the business has been serving Long Island since 2004.