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Innovation Direct, Inc.

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Innovation Direct™ at Forefront of Marketing Initiative for A.B.E.S. Invention

South Miami, FL, July 28, 2014 --( An innovative new product targeted at active and fitness-minded individuals, the A.B.E.S., has been developed by Corey D. Waiters of Bay City, Michigan. The invention's unique design insures its users that they can remain properly hydrated while engaging in any type of physical activity.

The A.B.E.S. will be completely comfortable and unobtrusive to wear during virtually physical activity. The product eliminates the need for a locker at a gym to store other belongings. The A.B.E.S. helps to keep one’s valuables safe at all times while working out by keeping them within arm’s reach. Furthermore, it will be competitively priced and made from durable materials, adding to its appeal and making it a wise investment.

The inventor of the A.B.E.S. has developed multiple working prototypes that have been utilized with success.

Mr. Waiters now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the sporting goods products industry are currently being targeted as candidates to eventually commercialize the A.B.E.S. on a worldwide basis.

In March 2014, Mr. Waiters contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the A.B.E.S. to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the A.B.E.S. and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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