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Innovation Direct, Inc.

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Innovation Direct™ at Helm of Introduction of Shackelford Protection Invention to Potential Licensees

South Miami, FL, July 29, 2014 --( An innovative new product designed to serve as an important method of protection during sex, the Shackelford Protection, has been developed by Rashadau Shackelford of Rochester, New York. The invention's unique design enables it to thoroughly protect its users during physical intimacy without negating pleasure in any way.

The Shackelford Protection offers all of the functionality of a standard condom without the same degree of reduction in skin-to-skin contact. The product significantly reduces the chances of the spread of a variety of diseases. Additionally, it will potentially save lives by encouraging the practice of safe sex at all times. Furthermore, the Shackelford Protection is competitively priced and will be made from durable materials, adding to its appeal and making it a secure and reliable alternative.

The Shackelford Protection is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Shackelford now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the sexual protection accessories industry are currently being targeted as candidates to eventually commercialize the Shackelford Protection on a worldwide basis.

In February 2014, Mr. Shackelford contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Shackelford Protection to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Shackelford Protection and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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