New York, NY, August 01, 2014 --(PR.com
)-- The company is focused on the development of effective product specifications, demonstrations, recommendations, expediting orders, pricing, face-to-face meetings, question and answers, and presentations. This portfolio of offerings have made the task of making the product-to-buyer process quick and efficient.
“Through extensive refining of our practices over the last 20 years we have been in business, we have created a manual that demonstrates the most effective means by which a firm can get their products to the end buyer,” said company president Rob McKeown. “We have continued to refine our process while keeping up with new demands from purchasers to build the best possible portfolio of offerings for firms selling foodservice equipment and supplies.”
The company has continued to ensure that there is a considerable amount of effort made towards representing companies in the best manner possible, and the development of the new manual is the product of 20 years of helping companies win in their marketing campaigns.
“We have discovered that a main component to ensuring companies receive the clients they need is all about becoming experts on that which we are marketing,” McKeown said. “By knowing the product inside and out, we are able to present it in the best light possible.”
The company’s new manual is packed full of helpful information about marketing strategies for food service equipment in New York.
The presentations that the firm executes are built on a heavy amount of homework, not only about the best ways to market a product, but also on the best features on the equipment or supplies the company is offering.
As a major component of the success of the firm, it is vital that the way the equipment operates is featured professionally and knowledgably. As the manual notes, it is also vital that the demonstrations are focused on the psychological points of the consumer. Specifically, most people don’t have much time to waste picking and choosing between the types of equipment they need. This is why it is important that the marketing representatives speak the language of the consumer, and tell them exactly how the equipment will help their foodservice company prosper.
For more information, contact company president Rob McKeown at 631-753-4623. To learn more about Lehr McKeown Marketing, visit their website.