CEO of Capital Home Health Releases New Book - "Home Health Marketing: Play to Win"

Author and CEO, Jerry Shults is pleased to announce the release of his new book, "Home Health Marketing: Play to Win."

Austin, TX, August 03, 2014 --( Whether you’re a college student on the verge of entering the world of medical marketing, a seasoned marketer transitioning into the field of healthcare, or simply someone curious about the latest marketing trends, Home Health Marketing has something for you.

Brimming with anecdotes, statistics, practical tips, and immediately actionable steps, author and professional home health marketer Jerry Shults shares his years of experience in the business like he’s having a sit-down conversation with you.

Starting with the basics, Shults takes you step by step through the process of understanding and building your career in home health marketing. But he doesn’t stop there. Knowing from experience the importance of not only getting new clients, but also developing regular clients, he provides follow-up strategies and describes how customer relationship management (CRM) software can help you maintain your client base. Shults even shares some of his mistakes to help you see the importance of being professional and preserving good relationships within the industry.

Learn how to be financially successful and emotionally prepared for the long game with "Home Health Marketing: Play to Win."

Book Information:
Home Health Marketing: Play to Win
By Jerry Shults
ISBN: 978-1494750817
Published: May 2014
Genre: Marketing

About The Author:
A graduate from Texas A&M University, Jerry Shults is a successful business owner, published author, and a respected leader in his community. Shults served on city council in League City, Texas, and then served as mayor from 2005 to 2008. During his tenure as mayor, League City was voted one of the top one hundred small cities to live in. After completing his service in League City, Shults started a home healthcare company with his daughters in Austin. As CEO, he has guided Capitol Home Health to become one of Texas’s Best Companies To Work For, as named by the Texas Business Journal. When he isn’t traveling nationally, teaching, or learning about the growing home healthcare industry, Shults resides in Austin with his family.

Known for his conversational writing style and passion for the healthcare profession, Shults has thus far written two helpful guides: "The Illusion of Control" and "Home Health Marketing: Play to Win."

For more information, review copies, or interviews please contact the author at:

Claire Burrows
Jerry Shults