Enjoy #1 Selling 100% Whey Gold Standard in 4 Tasty New Flavors

Aurora, IL, October 25, 2007 --(PR.com)-- Optimum Nutrition (ON) announces four exciting limited edition flavors for the industry’s most popular whey. 100% Whey Gold Standard™ is now available in Caramel Toffee Fudge, Mocha Cappuccino, Orange Cream and Root Beer Float, complementing an impressive list of eleven existing flavors and providing customers with an even broader range of choices for superior quality protein shakes.

“For over a decade, 100% Whey Gold Standard™ has been the gold standard supplement for bodybuilders, strength athletes, and anyone who’s serious about health and fitness,” said Phil Brown, food scientist with ON in Aurora. “Now they can mix up a shake with these new limited edition flavors the same way they mix up their routine at the gym.”

Optimum Nutrition’s position of industry leadership is based on listening to customers, researching the latest science and implementing strict quality controls over every step of the company’s GMP-approved in-house manufacturing operation. The taste, texture, mixability and purity are incredibly consistent. All flavors of 100% Whey Gold Standard™ provide 24 grams of pure whey protein per serving from four distinct sources including cross-flow and ion-exchange whey protein isolates, whey protein concentrate and hydrolyzed whey peptides.

Founded in 1987, Optimum Nutrition is a leading manufacturer of premium nutritional supplements. Recognized for quality and innovation, the company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive product line. ON owns and operates four state-of-the-art manufacturing facilities and strategically located distribution centers across the United States.

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For more information on Optimum Nutrition or new 100% Whey Gold Standard™ flavors visit www.optimumnutrition.com.
Or contact Tim Weigard at 630-236-0097.
700 N. Commerce Street, Aurora, IL 60504