Bakehouse Granola Goes National

Popular local granola starts national distribution.

Bloomington, IN, August 09, 2014 --( Sales of Scholars Inn Bakehouse’s popular Bakehouse Granola expanded nationwide last week as it became available for purchase on

High demand from Indiana University alumni and former Bloomington residents alike were a part of the reason to make it available on Amazon, although Scholars Inn Bakehouse is hoping that new customers will take notice as well.

“We believe that everyone in the country deserves to be able to discover why our customers think Bakehouse Granola is the world’s best-tasting granola,” says Lyle Feigenbaum, owner and President of Scholars Inn Bakehouse, “and our partnership with Amazon allows us to reach people all over the country and offer them great prices at the same time.”

Bakehouse Granola received national attention in 2010 when the Indianapolis Colts brought 36 pounds of it with them to Super Bowl XLIV in Miami. Although Bakehouse Granola has been available for purchase online at for some time already, the previous price including shipping was $48.14 for 6 bags, compared to the new Amazon price of $14.99 for 3 bags.

Over the last ten years, Bloomington-based Scholars Inn Bakehouse has grown to include three restaurants, a bed-and-breakfast and an artisan bakery. Their all-natural products can be found in hundreds of grocery stores, restaurants, cafés, and other establishments throughout the state.

The new TV commercial for Bakehouse Granola can be seen here:
Scholars Inn Bakehouse
Lyle Feigenbaum