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This Girl is on Fire: reacHIRE’s Addie Swartz to Present on Unlocking Productivity in the Boomer Generation at Innovate Work Summit

The 2014 Innovate Work Summit announces serial entrepreneur and reachHIRE’s CEO, Addie Swartz, will keynote, “Take Your Productivity Higher: Finding Untapped Potential in the Boomer Generation.”

Raleigh, NC, August 14, 2014 --( The Infusion Group, LLC founder Judy White, SPHR, GPHR, HCS, announces the latest addition to confirmed speakers at the Innovate Work Summit: serial entrepreneur and reacHIRE CEO Addie Swartz.

Swartz will open the afternoon session of the September 12 Summit with a keynote presentation titled, “Take Your Productivity Higher: Finding Untapped Potential in the Boomer Generation”, that will stretch your thinking around systems that are reinforcing old stereotypes and traditional hiring practices and help you unlock the potential of talented baby boomers; especially professional women seeking to re-enter the workforce effectively.

By 2017, Baby Boomers (ages 47-66) are expected to control 70% of all U.S. disposable income, making the generational segment an important part of our economy. Swartz’s keynote will address concerns of talent acquisition development for this demographic including:

What will your talent makeup need to look like to meet the shifting baby boomer demographics ahead?

How can a new paradigm in recruiting, most notably - empowering professional women looking to re-enter the workforce, strengthen your talent pool?

What steps are leading companies beginning to take to hire and assemble diverse workforces in the future?

Swartz has been featured in The Wall St. Journal, “Good Morning America,” NPR and Working Mother.

The Innovate Work Summit takes place on Friday, September 12, 2014, at the Institute of Emerging Issues on North Carolina State University’s Centennial Campus in Raleigh, N.C. Attendees includes senior leaders, owners, and entrepreneurs from across industry, health care, higher education and government. Beginning with a pre-event evening networking event, the Summit runs from 8:00 a.m. until 5 p.m. with continental breakfast, multiple networking exchanges and a host of concurrent breakout sessions as part of the unconference format. Registration for this invitation-only event closes on September 8 - invitation to attend can be requested at

About The Infusion Group™

Infusion Group™ LLC is a workplace culture design company and provider of innovative workplace consulting services, specializing in the future of work for the health care, technology, manufacturing and finance markets. The Infusion Group™ is fueled by the passion for unlocking possibilities and the desire to enhance organizational performance, by helping leaders, executives and forward-oriented organizations achieve holistically tailored business strategies in the new world of work.

About reacHIRE

reacHIRE a career re-entry solution that enables accomplished women who have taken a career break to successfully re-launch their careers at leading companies. reacHIRE provides comprehensive, experiential career training and development that culminates in a paid, flexible work assignment. Hiring partner companies receive turn-key, no risk access to an untapped pool of exceptional female talent. reacHIRE graduates are driving positive business results.
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Raleighwood Media
Lisa Jeffries

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