Denver-Based Energy Drink Manufacturer Recognized by Whole Foods Market

Awarded funds to be used to increase manufacturing capabilities and conduct further testing on time-release delivery system.

Denver, CO, August 24, 2014 --( Züm XR, a Denver-based energy drink manufacturer and developer of patented time-release delivery systems, is the recipient of the Whole Foods Market’s Local Producer Loan Program, a prestigious award to help small, independent companies grow their businesses. Whole Foods gives only a handful of companies this type of financial assistance. The award will allow Züm XR to further increase the quality of their products through research and production improvements.

“Being awarded this coveted loan further fortifies our strong relationship with Whole Foods Market,” said Züm XR’s Vice President of Marketing Michael McCarthy. “We are grateful for this partnership and the opportunities this support affords us,” said McCarthy.

“The funds will be used for additional manufacturing equipment and to conduct further clinical testing on our patented, time-release delivery system,” said company Founder and CEO Bob Niichel. “We have completed numerous in-house tests showing that our delivery system increases nutrient absorption rates, now we’ll have a third party validate these claims,” said Niichel.

The objective of the study is to prove that nutrients delivered via Züm XR’s patented extended-release delivery system are better absorbed than nutrients in other beverages. When the human body is given too many vitamins, it cannot absorb them all and they go to waste. Züm XR’s release system slowly delivers nutrients over a period of 3-5 hours, giving consumers optimal body absorption.

About Züm XR
Züm XR is a natural energy drink caffeinated by green tea and created by Xtend ReleaseTM, the Denver-based food and beverage innovator behind the industry’s only patented time-release delivery system that eliminates the spike and crash commonly experienced with energy drinks. Zum XR’s Xtend ReleaseTM system delivers vitamins and electrolytes in a way that increases nutrient absorption for better nutrition. This licensable technology is the first of its kind and gives beverage manufactures the ability to slowly deliver a variety of active ingredients over time, increasing the efficacy of those ingredients. Züm XR energy drinks are available in a variety of flavors (including Mango Green Tea and Lemon Ginger) and can be found at Whole Foods Market. For a full list of stores, to purchase online or to learn more about licensing opportunities for the time-release system, visit
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