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Andrea J. Stenberg, author of The Baby...

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Boomer Entrepreneurs Betting on Themselves: Using Retirement Savings to Fund Their Businesses

Owen Sound, Canada, October 27, 2007 --( Baby boomer entrepreneurs are counting on the success of their businesses for financial security in their retirement years. In a recent Ipsos Reid Study of Boomer Entrepreneurs found 32% are using their savings to pay for their start-up costs. What this study doesn’t tell us is that many boomers are using early retirement buy-outs and investing in their businesses rather than in retirement funds.

“I’m not surprised this study shows the biggest fears of boomer entrepreneurs is not having enough customers and not having enough money,” said Andrea J. Stenberg, marketing consultant and author. “They are taking a big risk with their retirement. It’s a calculated risk. But it doesn’t change the fact that they are taking money out of a sure thing and betting on their success. Unlike 25-year-old entrepreneurs, baby boomer entrepreneurs can’t afford to fail.”

To help boomer entrepreneurs tip the scales to success, Ms. Stenberg has created an on-line resource: Boomer entrepreneurs have a wealth of work and life experience, but often come into entrepreneurship with limited sales, marketing and business skills. provides marketing strategies, expert interviews as well as profiles of successful entrepreneurs to guide new business owners.

About Andrea J. Stenberg
With over fifteen years of experience as a journalist and marketing professional, Andrea J. Stenberg has worked for large corporations, small businesses, non-profit organizations and magazines. Since 2005 Ms. Stenberg has been working full-time as a freelance marketing consultant and writer. She also teaches part-time at Georgian College in addition to running workshops and seminars.

Contact: Andrea J. Stenberg
Marketing Consultant, Author & Speaker
(519) 376-3536

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The Baby Boomer Entrepreneur
Andrea J. Stenberg

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