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South Carolina Group Launches New Real Estate Brand "In The Cloud"

Property Empire, the first Cloud Real Estate Brokerage based in South Carolina offers consumers and agents phenomenal tools for their real estate pursuits with Cloud convenience.

Cheraw, SC, August 30, 2014 --( Property Empire, locally owned, announced today the launch of it’s South Carolina Real Estate Brokerage. Led by a team of industry veterans, Property Empire embraces the traditional real estate model with a local office, but it’s more.

As the first Cloud Real Estate Brokerage based in South Carolina, Property Empire, blended with traditional real estate services, delivers cutting edge technology and marketing to buyers, sellers, and agents, allowing them the convenience of transacting many real estate tasks via the internet.

“Our platform gives clients and our agents phenomenal flexibility in the way they pursue real estate, anywhere there’s “wi-fi”, anytime, users can list property, make updates, make offers, transact live virtual tours, and more,” says Co-Founder Tonya Michael.

In development for months and portions tested in national markets, the technology has been largely created by a local developer. “It harnesses technology for real estate buyers, sellers, and agents, into a straightforward and manageable tool.” [Tonya.]

According to Co-Founder Cameron Michael, “our Dashboard makes real estate simpler by giving buyers and sellers user friendly tools, deeper involvement, and greater control in their real estate pursuits.”

Another aspect of Property Empire’s uniqueness is their desire to reciprocate to the community. “Our lives have been filled with challenges, due to the kindness and philanthropy of others, it helped bring comfort. We want others to experience that sensitivity and so, we commit a portion of revenue to local charity.. and we relish the opportunity,” said Cameron.

Property Empire’s abilities include utilization of an MLS, Exponential Listing Syndication, Social Media Marketing, Lifestyle Marketing, Town & Country Marketing, Unique Lead Generation and more. “Whether you’re buying or selling an in town home, neighborhood home, country home, historic property, horse property, acreage, farm, or recreational property, we have a program,” states Co-Founder Mike Michael.

The benefits of Property Empire extend to agents as well. “Our Agents have the convenience of focusing on tasks more relevant to enhancing their careers, we offer them a great commission split plus a bucket of services not usually found in a traditional brokerage. We really focus on providing our team with tools to make their career more enjoyable and effective” - Cameron Michael.

To learn more about Property Empire or to talk with an Agent, visit online at,
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Property Empire
Tonya Michael

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