Custom Home Staging Drives Up Property Pricing in Boston Area Hot Spots

Popular locations in the Boston area, (Brookline, Newton, Cambridge) expect quick home sales but the addition of home staging services provided by DaVinci Designer Gallery are increasing value and driving sales prices higher.

Boston, MA, September 17, 2014 --( DaVinci Designer Gallery, Winthrop, MA, staged 8 Boston area properties during the 2014 Spring/Summer selling season. The average days on market for these properties was 4 days. Three of the properties sold for $30,000+ over asking price, four properties sold for full price, and one property sold for $3,000 under the list price. In most cases, the original list price was increased after staging services were completed and additional value was realized.

Maureen Reddy, owner of DaVinci Designer Gallery explains “A key factor of the staging process is to determine the most likely buyer and then to create the perfect environment in which they can identify themselves,” she continues. “Last week's project, a two bedroom condo in Cambridge is a perfect example. It’s in the heart of academia, this location is teaming with activity and culture, it’s accessible to public transportation, but the property showed dark and unattractive on my initial visit. To appeal to our profiled buyer, a single professional, age 30-55, well educated, and interested in the arts, we used a mix of contemporary furniture, added antique artwork, changed paint colors to a warm inviting palette, added living space by creating an “outdoor” living room, and finally dressed the property with sophisticated accessories and dozens of books. The result was incredible.”

Real Estate Agent Bill Skerry, Keller Williams Realty, Chestnut Hill Marketing Center, couldn’t agree more “My client accepted a full price offer on the Cambridge condo, before the open house. I am definitely a proponent of staging and have enlisted this service for over 10 years. I know it is an integral part of marketing a property because I see the extraordinary results, not to mention the satisfied sellers.”

Home buyer Elizabeth Emanuelson purchased a property that had gone through a considerable transformation with the bespoken staging services of DaVinci Designer Gallery “each room came to life and gave a feeling of peace and comfort - this was a huge draw to us when we first viewed the house online and then in person,” says Emanuelson.

Successful stagers enlist visual display methods, interior design concepts, and the psychology of environment in order to create desired spaces. With such drastic property transformations, sellers can look forward to a 300%-700% return on their staging investment and a 6%-21% increase in the value of their property.

Home staging is a key component in marketing today’s properties and custom staging is driving sales prices higher as the market demands homes that have a “designer showcase” feel.
DaVinci Designer Gallery
Maureen Reddy