New York, NY, October 31, 2007 --(PR.com
)-- The label founded in 2006 is lead by four cosmopolitans from Munich. Their involvement in creative projects in the pulsating metropolitan cities of the world has enabled them to recognise the genius and inspiration of successful people who refuse to be categorized and manifest this idea into easyhero which is not only a fashion label but the basis for a way of life.
The philosophy of easyhero is to stand apart from the masses in whatever way. It motivates the customer to be guided by creative instincts, to determine his own unique style and most important still remain true to himself. The Fashion of easyhero stands for the new masculine elegance and was designed for sophisticated, progressive men.
Easyhero’s Style is defined by revolutionary prints, individual and masculine cuts, high quality materials, vibrant colours and intricate detail. It is cityproof, independent of the season and is suitable for nightclub temperatures. Here the outfit enhances the wearer and not the other way round. The focal point of each new collection is a theme which is designed not only to be a source of inspiration but to integrate and develop the complete idea down to the last small detail. One train of thought carries on through the production of the Collection starting with the choice of subjects and colours continuing through to the final packing . Each new theme determines the special cuts, the artwork and includes the photo- and videocampaigns. An easyhero special feature is the Fashion video produced for each collection. It reveals the creation of a new unique line of fashion every time.
At the end of October 2007, easyhero customers have access to two new parts of easyhero.com
On the TV Channel all videos of Fashion, Music, Lifestyle and Heroes are available to all those interested through a specially developed Channel option. Apart from the fullscreen the TV section offers the option of adding or deleting subtitles.
In the music section all the easyhero songs are available. You can
either listen to them directly or download them as mp3 onto the computer. They can be ordered regularly as Podcast.