Carson City, NV, September 20, 2014 --(PR.com
)-- Home and Garden America recently added an image to their existing product description which now does a much better job of depicting the product for a potential customer. Most product descriptions on Amazon.com are strictly made up of text, so the Company has added an image to their product description of survival seed vault heirloom emergency survival seeds to make it more appealing to people who are trying to get information about the product.
"The old saying that a picture is worth a thousand words, is even more true when it comes to physical products so we wanted to make the information on our page more interesting and easy to understand than the typical Amazon descriptions. The old black and white text of a long block of information becomes a bore to look at and try to read. We don't want our customers to become bored and leave the page because of the perceived time and effort involved in deciphering all that information," said a company spokesperson.
"If an image is allowed in that space why would anyone want to use text instead. Pictures convey much more than words alone so combining the written product description with images just makes a lot of sense to us. If you try and describe survival seeds, it is much easier to do with words and an actual image than with words alone and offers much less opportunity for misunderstandings by the consumer," she added.
"The Company feels that potential customers will benefit from the clarity of presentation afforded by the newly added image. We will be monitoring the change in engagement by our customers as compared to the previous text only product description and making any further changes based upon that data," she said.
A report on the findings of this test will be presented at a later date.
Chuck Harmon enjoys writing consumer information material on a wide range of products and his work in the gardening arena is no exception. His interest in heirloom seeds came about from trying to find better tasting vegetables for his own family. His research on where to buy heirloom survival seeds ended when he found an Organic Seed Farm dedicated to preserving the American way of life.