Execs from Google, Thomson Reuters, Forbes, CQ Roll Call, & More to Address Top Issues Facing Digital Content & B2B Media

Business Information & Media Summit – Held in Miami, Fla. Nov. 10-12 – Will Focus on Integration of Big Data, Marketing, Digital Media & Advertising

Washington, DC, September 24, 2014 --(PR.com)-- Top executives from some of the country’s leading digital content and B2B media companies will convene in Miami, Fla., Nov. 10-12 for the first Business Information & Media Summit (BIMS). The new event, hosted by the Software and Information Industry Association (SIIA), will explore emerging challenges as big data, marketing, digital media and advertising become increasingly integrated.

Members of the media are invited to attend. For more information or to register for the conference, members of the media should contact Farrah Kim at farrahkim@rational360.com.

During BIMS, executives from Thomson Reuters, Forbes, Google Enterprise, Penton, CQ-Roll Call Group, Randall-Reilly and more will offer insight on topics shaping the future of the information industry, including:

· The Future of Data: How existing data products are evolving in conjunction with new products being created.
· The Global Data Challenge: The opportunity and logistics involved in collecting data on a global scale.
· Gaining a Competitive Advantage in a Digital Age: Enabling powerful, streamlined collaboration across the world-wide value chain.
· Customer Modeling and Behavioral Targeting: Data’s role in driving sales.
· Multichannel Marketing: How the environment for successful marketing campaigns has fundamentally changed.

BIMS will also feature the following keynote speakers:

· Patricia Arundel – Head of Media & High Tech, Google Enterprise
Arundel will discuss “How to Gain Competitive Advantage in the Digital Age” by identifying new ways to achieve competitive advantage in consumer and business markets as she evaluates the value of globalization and low-cost outsourced labor.

· David Kieselstein – Chief Executive Officer, Penton
Leading the largest privately held business information services company in North America, Kieselstein has driven Penton’s rapid transformation by focusing on innovation and growth.

· Brent Reilly – President, Randall-Reilly
Reilly has made several strategic changes to transform Randall-Reilly into a top marketing services company which provides insights into specific market segments and then engages those audiences through targeted platforms.

BIMS combines three former conferences – the Specialized Information Publishers Association’s Marketing Conference, the American Business Media’s Executive Forum, and InfoCommerce Group’s DataContent Conference – into one comprehensive event that examines the trends of the changing B2B media industry.

Who: The Software & Information Industry Association (SIIA)
What: SIIA’s Business Information & Media Summit 2014 #BIMS14
When: November 10-12, 2014
Where: The Fontainebleau, Miami, FL

For a complete schedule of events, visit: http://siia.net/bims/2014/schedule.asp. Updates in advance of the event are available using the conference’s Twitter hashtag: #BIMS14.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

About the Business Information & Media Group
The Business Information & Media Group (BIMG) of the Software and Information Industry Association (SIIA) serves the media, publishing, information services and technology companies that drive the $506 billion information industry through SIIA’s Content & Information Services Division (CISD), SIPA and ABM brands. With approximately 800 member companies, SIIA is the largest trade association supporting the information industry through its regulatory advocacy and intellectual property protection programs. SIIA’s Business Information & Media Group specifically helps members maximize revenue potential through educational, training and business development enablement programs.
Allison Bostrom