Health and Wellness in Russia

Marketreportsonrussia.com presents a report on “Health and Wellness in Russia” which includes the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors.

Navi Mumbai, India, September 25, 2014 --(PR.com)-- Summary

The review period saw good sales growth for HW food and beverages from a low sales base. Good growth was driven by the health and wellness trend in Russia and by expansion for modern grocery retailers such as supermarkets and hypermarkets. This resulted in widening consumer awareness of these products. However, sales continue to be constrained by consumer skepticism about many product areas, with this compounded by a poor legislative framework. Many consumers are thus unwilling to pay higher.

Health and Wellness in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content
Executive Summary
Good Review Period Growth From Low Sales Base But Scepticism Constrains Sales
Major Cities Dominate Sales Although Players Are Expanding Into Regions
Multinational Companies Remain Leaders
Modern Retailing Expansion Drives Sales Growth
Growth Set To Slow Due To High Prices and Consumer Scepticism About Many Products
Key Trends and Developments
Health and Wellness Trend Fuels Growth
Many Consumers Remain Sceptical About Organic Labelling and Health Claims
Expansion for Supermarkets and Hypermarkets Fuels Growth
Market Data

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